I brought this up in another post. After hearing all the good things being said about Vortex glass, I headed down to the closest vendor, Kents Sports in Ogden. I looked through the Swarovski and Vortex 80mm scopes side by side. While there was a difference, it was slight, and let me repeat very slight. I was sold! Jeff Spencer down at Kent's spent 45 minutes with me that afternoon. The knowledge and customer service at the good-old mom and pop shops cannot be beat! While the in-store inventory of the small shops may not be what Cabela?s can carry, a quick call to the vendor rep and my scope was on its way. A few short days later and I'm scoping the goats on Willard peak with crystal clarity as I type this. Couldn?t be happier, the scope, the service, and WOW the price! Just wanted to make those two points - Vortex makes a great product, and support your local shops! Kent's will see me back in there very soon!