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Americans Satisfied with the Lives They Lead
Tuesday August 14, 5:00 am ET
Majority Say Things Have Improved in Past Five Years, Even Stronger Majority Expects Things to Improve in Next Five Years
ROCHESTER, N.Y.--(BUSINESS WIRE)--Overall, Americans are definitely satisfied with the life they lead. Almost all (94%) say they are satisfied, with over half of U.S. adults (56%) saying they are very satisfied with the life they lead and 38 percent somewhat satisfied. Just six percent are not satisfied with the life they lead. This level of satisfaction is up slightly from earlier this decade: in 2005, nine out of ten were satisfied and in 2003, 91 percent were satisfied with the life they led.
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While this overall satisfaction with life is across all age groups, there is a generational difference with the level of satisfaction. Echo Boomers (those aged 18-30) are evenly split with 48 percent saying they are very satisfied and 47 percent who are somewhat satisfied. Matures (those aged 62 and older), on the other hand, are clearly of a different mind as over two-thirds (69%) are very satisfied while just one-quarter (24%) are somewhat satisfied with the life they are leading.
This Harris Poll was conducted by telephone by Harris Interactive? among a nationwide cross section of 1,010 U.S. adults between July 10 and 16, 2007.
Looking Back Five Years
When comparing their present situation with five years ago, over half (54%) of adults say their situation has improved while one-quarter (28%) say it has stayed about the same and 17 percent say it has gotten worse. The number of those who say their lives have improved is about the same as in 2005 (56%) and still up from 2003's 49 percent.
Where one lives is a definite indicator of how the past five years has treated them. Southerners and Westerners are more likely to say that their lives have improved (60% and 62% respectively) while half of Midwesterners (49%) and only 42 percent of Easterners say their lives have improved in the past five years. While Echo Boomers and Generation Xers (those aged 31-42) are more likely to say their lives have improved (66% and 71% respectively), Matures are not of the same mind. Just one-quarter (27%) of this generation say their lives improved in the past five years while over half (52%) say it has stayed about the same.
Looking Ahead Five Years
If things have gotten better in the past five years, Americans expect things to be even better in the next five years. Three in five (62%) say expect their personal situation to improve in the next five years while three in ten (30%) say they expect it will stay the same and just 7 percent expect it to get worse. The number of those who expect things to stay the same is the highest it has been - in 2003, 26 percent said things would stay the same while in 2005, just 22 percent felt this way.
There are again strong regional and generational differences in life expectations. Westerners are by far the most optimistic as over two-thirds (68%) say things will improve while just 56 percent of Easterners feel this way. Also, the younger you are, the better you feel about the future. Well over four in five of Echo Boomers (85%) and 82 percent of Gen Xers feel their personal situation will improve compared to just 58 percent of Baby Boomers (those aged 43-61). Matures are of a completely different mind in looking ahead as just under one-quarter (23%) expect their personal situation to improve while over half (58%) say things will stay about the same and 18 percent feel it will get worse.
So What?
When asked about the country, people do not feel things in the United States are going well as just 19 percent say things in the country are moving in the right direction(1). But, when asked about their personal lives, not only are they satisfied, they've become more so in the past five years and expect to be things to be even better five years from now. People not only can, but are separating out the negativity they feel in the country as a whole, and are still content with where they personally are with their lives.
TABLE 1
OVERALL LIFE SATISFACTION
"On the whole, are you very satisfied, fairly satisfied, not very
satisfied, or not at all satisfied with the life you lead?"
Base: All Adults
----------------------------------------------------------------------
Generation
--------------------------------
Total Echo Gen X Baby Matures
Boomers (31-42) Boomers (62+)
(18-30) (43-61)
----------------------------------------
% % % % %
----------------------------------------------------------------------
SATISFIED (NET) 94 95 93 93 93
----------------------------------------------------------------------
Very Satisfied 56 48 53 54 69
----------------------------------------------------------------------
Somewhat Satisfied 38 47 39 39 24
----------------------------------------------------------------------
NOT SATISFIED (NET) 6 5 7 7 6
----------------------------------------------------------------------
Not Very Satisfied 5 3 6 5 5
----------------------------------------------------------------------
Not at all Satisfied 2 2 1 2 1
----------------------------------------------------------------------
Not sure/Don't Know * - - - *
----------------------------------------------------------------------
Note: Percentages may not add up exactly to 100% due to rounding
* Less than 0.5%
"-" No response
TABLE 2
OVERALL LIFE SATISFACTION - TREND
"On the whole, are you very satisfied, fairly satisfied, not
very satisfied or not at all satisfied with the life you lead?"
Base: All Adults
----------------------------------------------------------------
2003 2005 2007
------------------------
% % %
----------------------------------------------------------------
SATISFIED (NET) 91 90 94
----------------------------------------------------------------
Very Satisfied 57 58 56
----------------------------------------------------------------
Somewhat Satisfied 34 32 38
----------------------------------------------------------------
NOT SATISFIED (NET) 8 8 6
----------------------------------------------------------------
Not Very Satisfied 6 6 5
----------------------------------------------------------------
Not at all Satisfied 2 2 2
----------------------------------------------------------------
Not sure/Don't Know 1 1 *
----------------------------------------------------------------
Note: Percentages may not add up exactly to 100% due to rounding
* Less than 0.5%
TABLE 3
PRESENT LIFE SITUATION COMPARED TO FIVE YEARS AGO
"If you compare your present situation with five years ago, would you
say it has improved, stayed about the same or got worse?"
Base: All Adults
----------------------------------------------------------------------
Region Generation
-------------------------------------------------------
Total Echo Gen X Baby Matures
East Midwest South West Boomers(31-42) Boomers (62+)
(18-30) (43-61)
------------------------------------------------------------
% % % % % % % % %
----------------------------------------------------------------------
Improved 54 42 49 60 62 66 71 53 27
----------------------------------------------------------------------
Stayed
about the
same 28 39 30 24 23 16 17 29 52
----------------------------------------------------------------------
Got worse 17 19 21 16 15 18 12 19 20
----------------------------------------------------------------------
Not sure/
Don't
know * 1 - - - - - - -
----------------------------------------------------------------------
Note: Percentages may not add up exactly to 100% due to rounding
* Less than 0.5%
"-" No response
TABLE 4
PRESENT LIFE SITUATION COMPARED TO FIVE YEARS AGO - TREND
"If you compare your present situation with five years ago,
would you say it has improved, stayed about the same or got
worse?"
Base: All Adults
----------------------------------------------------------------
2003 2005 2007
------------------------
% % %
----------------------------------------------------------------
Improved 49 56 54
----------------------------------------------------------------
Stayed about the same 29 26 28
----------------------------------------------------------------
Got worse 21 18 17
----------------------------------------------------------------
Not sure/ Don't know 1 1 *
----------------------------------------------------------------
Note: Percentages may not add up exactly to 100% due to rounding
* Less than 0.5%
TABLE 5
EXPECTED PERSONAL SITUATION IN FIVE YEARS
"In the course of the next five years, do you expect your personal
situation to improve, to stay about the same or to get worse?"
Base: All Adults
----------------------------------------------------------------------
Region Generation
------------------------------------------------------
Total Echo Gen X Baby Matures
East Midwest South West Boomers (31-42) Boomers (62+)
(18-30) (43-61)
------------------------------------------------------------
% % % % % % % % %
----------------------------------------------------------------------
Improve 62 56 57 65 68 85 82 58 23
----------------------------------------------------------------------
Stay about
the same 30 32 36 27 27 13 15 33 58
----------------------------------------------------------------------
Get worse 7 11 7 7 3 2 1 8 18
----------------------------------------------------------------------
Not sure/
Don't
know 1 1 - 1 2 - 1 1 1
----------------------------------------------------------------------
Note: Percentages may not add up exactly to 100% due to rounding
"-" No response
TABLE 6
EXPECTED PERSONAL SITUATION IN FIVE YEARS - TREND
"In the course of the next five years, do you expect your
personal situation to improve, to stay about the same or to get
worse?"
Base: All Adults
----------------------------------------------------------------
2003 2005 2007
------------------------
% % %
----------------------------------------------------------------
Improve 63 65 62
----------------------------------------------------------------
Stay about the same 26 22 30
----------------------------------------------------------------
Get worse 8 10 7
----------------------------------------------------------------
Not sure/ Don't know 2 3 1
----------------------------------------------------------------
Note: Percentages may not add up exactly to 100% due to rounding
Methodology
The Harris Poll? was conducted by telephone within the United States between July 10 and 16, 2007 among a nationwide cross section of 1,010 adults (aged 18 and over). Figures for age, sex, race, education, number of adults, number of voice/telephone lines in the household, region and size of place were weighted where necessary to align them with their actual proportions in the population.
All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words "margin of error" as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.
These statements conform to the principles of disclosure of the National Council on Public Polls.
J31426
Q705, 710, 715
About Harris Interactive
Harris Interactive is the 13th largest and fastest-growing market research firm in the world. The company provides innovative research, insights and strategic advice to help its clients make more confident decisions which lead to measurable and enduring improvements in performance. Harris Interactive is widely known for The Harris Poll, one of the longest running, independent opinion polls and for pioneering online market research methods. The company has built what it believes to be the world's largest panel of survey respondents, the Harris Poll Online. Harris Interactive serves clients worldwide through its United States, Europe and Asia offices, its wholly-owned subsidiaries Novatris in France and MediaTransfer AG in Germany, and through a global network of independent market research firms. More information about Harris Interactive may be obtained at www.harrisinteractive.com.To become a member of the Harris Poll Online and be invited to participate in online surveys, register at www.harrispollonline.com.
Tuesday August 14, 5:00 am ET
Majority Say Things Have Improved in Past Five Years, Even Stronger Majority Expects Things to Improve in Next Five Years
ROCHESTER, N.Y.--(BUSINESS WIRE)--Overall, Americans are definitely satisfied with the life they lead. Almost all (94%) say they are satisfied, with over half of U.S. adults (56%) saying they are very satisfied with the life they lead and 38 percent somewhat satisfied. Just six percent are not satisfied with the life they lead. This level of satisfaction is up slightly from earlier this decade: in 2005, nine out of ten were satisfied and in 2003, 91 percent were satisfied with the life they led.
ADVERTISEMENT
While this overall satisfaction with life is across all age groups, there is a generational difference with the level of satisfaction. Echo Boomers (those aged 18-30) are evenly split with 48 percent saying they are very satisfied and 47 percent who are somewhat satisfied. Matures (those aged 62 and older), on the other hand, are clearly of a different mind as over two-thirds (69%) are very satisfied while just one-quarter (24%) are somewhat satisfied with the life they are leading.
This Harris Poll was conducted by telephone by Harris Interactive? among a nationwide cross section of 1,010 U.S. adults between July 10 and 16, 2007.
Looking Back Five Years
When comparing their present situation with five years ago, over half (54%) of adults say their situation has improved while one-quarter (28%) say it has stayed about the same and 17 percent say it has gotten worse. The number of those who say their lives have improved is about the same as in 2005 (56%) and still up from 2003's 49 percent.
Where one lives is a definite indicator of how the past five years has treated them. Southerners and Westerners are more likely to say that their lives have improved (60% and 62% respectively) while half of Midwesterners (49%) and only 42 percent of Easterners say their lives have improved in the past five years. While Echo Boomers and Generation Xers (those aged 31-42) are more likely to say their lives have improved (66% and 71% respectively), Matures are not of the same mind. Just one-quarter (27%) of this generation say their lives improved in the past five years while over half (52%) say it has stayed about the same.
Looking Ahead Five Years
If things have gotten better in the past five years, Americans expect things to be even better in the next five years. Three in five (62%) say expect their personal situation to improve in the next five years while three in ten (30%) say they expect it will stay the same and just 7 percent expect it to get worse. The number of those who expect things to stay the same is the highest it has been - in 2003, 26 percent said things would stay the same while in 2005, just 22 percent felt this way.
There are again strong regional and generational differences in life expectations. Westerners are by far the most optimistic as over two-thirds (68%) say things will improve while just 56 percent of Easterners feel this way. Also, the younger you are, the better you feel about the future. Well over four in five of Echo Boomers (85%) and 82 percent of Gen Xers feel their personal situation will improve compared to just 58 percent of Baby Boomers (those aged 43-61). Matures are of a completely different mind in looking ahead as just under one-quarter (23%) expect their personal situation to improve while over half (58%) say things will stay about the same and 18 percent feel it will get worse.
So What?
When asked about the country, people do not feel things in the United States are going well as just 19 percent say things in the country are moving in the right direction(1). But, when asked about their personal lives, not only are they satisfied, they've become more so in the past five years and expect to be things to be even better five years from now. People not only can, but are separating out the negativity they feel in the country as a whole, and are still content with where they personally are with their lives.
TABLE 1
OVERALL LIFE SATISFACTION
"On the whole, are you very satisfied, fairly satisfied, not very
satisfied, or not at all satisfied with the life you lead?"
Base: All Adults
----------------------------------------------------------------------
Generation
--------------------------------
Total Echo Gen X Baby Matures
Boomers (31-42) Boomers (62+)
(18-30) (43-61)
----------------------------------------
% % % % %
----------------------------------------------------------------------
SATISFIED (NET) 94 95 93 93 93
----------------------------------------------------------------------
Very Satisfied 56 48 53 54 69
----------------------------------------------------------------------
Somewhat Satisfied 38 47 39 39 24
----------------------------------------------------------------------
NOT SATISFIED (NET) 6 5 7 7 6
----------------------------------------------------------------------
Not Very Satisfied 5 3 6 5 5
----------------------------------------------------------------------
Not at all Satisfied 2 2 1 2 1
----------------------------------------------------------------------
Not sure/Don't Know * - - - *
----------------------------------------------------------------------
Note: Percentages may not add up exactly to 100% due to rounding
* Less than 0.5%
"-" No response
TABLE 2
OVERALL LIFE SATISFACTION - TREND
"On the whole, are you very satisfied, fairly satisfied, not
very satisfied or not at all satisfied with the life you lead?"
Base: All Adults
----------------------------------------------------------------
2003 2005 2007
------------------------
% % %
----------------------------------------------------------------
SATISFIED (NET) 91 90 94
----------------------------------------------------------------
Very Satisfied 57 58 56
----------------------------------------------------------------
Somewhat Satisfied 34 32 38
----------------------------------------------------------------
NOT SATISFIED (NET) 8 8 6
----------------------------------------------------------------
Not Very Satisfied 6 6 5
----------------------------------------------------------------
Not at all Satisfied 2 2 2
----------------------------------------------------------------
Not sure/Don't Know 1 1 *
----------------------------------------------------------------
Note: Percentages may not add up exactly to 100% due to rounding
* Less than 0.5%
TABLE 3
PRESENT LIFE SITUATION COMPARED TO FIVE YEARS AGO
"If you compare your present situation with five years ago, would you
say it has improved, stayed about the same or got worse?"
Base: All Adults
----------------------------------------------------------------------
Region Generation
-------------------------------------------------------
Total Echo Gen X Baby Matures
East Midwest South West Boomers(31-42) Boomers (62+)
(18-30) (43-61)
------------------------------------------------------------
% % % % % % % % %
----------------------------------------------------------------------
Improved 54 42 49 60 62 66 71 53 27
----------------------------------------------------------------------
Stayed
about the
same 28 39 30 24 23 16 17 29 52
----------------------------------------------------------------------
Got worse 17 19 21 16 15 18 12 19 20
----------------------------------------------------------------------
Not sure/
Don't
know * 1 - - - - - - -
----------------------------------------------------------------------
Note: Percentages may not add up exactly to 100% due to rounding
* Less than 0.5%
"-" No response
TABLE 4
PRESENT LIFE SITUATION COMPARED TO FIVE YEARS AGO - TREND
"If you compare your present situation with five years ago,
would you say it has improved, stayed about the same or got
worse?"
Base: All Adults
----------------------------------------------------------------
2003 2005 2007
------------------------
% % %
----------------------------------------------------------------
Improved 49 56 54
----------------------------------------------------------------
Stayed about the same 29 26 28
----------------------------------------------------------------
Got worse 21 18 17
----------------------------------------------------------------
Not sure/ Don't know 1 1 *
----------------------------------------------------------------
Note: Percentages may not add up exactly to 100% due to rounding
* Less than 0.5%
TABLE 5
EXPECTED PERSONAL SITUATION IN FIVE YEARS
"In the course of the next five years, do you expect your personal
situation to improve, to stay about the same or to get worse?"
Base: All Adults
----------------------------------------------------------------------
Region Generation
------------------------------------------------------
Total Echo Gen X Baby Matures
East Midwest South West Boomers (31-42) Boomers (62+)
(18-30) (43-61)
------------------------------------------------------------
% % % % % % % % %
----------------------------------------------------------------------
Improve 62 56 57 65 68 85 82 58 23
----------------------------------------------------------------------
Stay about
the same 30 32 36 27 27 13 15 33 58
----------------------------------------------------------------------
Get worse 7 11 7 7 3 2 1 8 18
----------------------------------------------------------------------
Not sure/
Don't
know 1 1 - 1 2 - 1 1 1
----------------------------------------------------------------------
Note: Percentages may not add up exactly to 100% due to rounding
"-" No response
TABLE 6
EXPECTED PERSONAL SITUATION IN FIVE YEARS - TREND
"In the course of the next five years, do you expect your
personal situation to improve, to stay about the same or to get
worse?"
Base: All Adults
----------------------------------------------------------------
2003 2005 2007
------------------------
% % %
----------------------------------------------------------------
Improve 63 65 62
----------------------------------------------------------------
Stay about the same 26 22 30
----------------------------------------------------------------
Get worse 8 10 7
----------------------------------------------------------------
Not sure/ Don't know 2 3 1
----------------------------------------------------------------
Note: Percentages may not add up exactly to 100% due to rounding
Methodology
The Harris Poll? was conducted by telephone within the United States between July 10 and 16, 2007 among a nationwide cross section of 1,010 adults (aged 18 and over). Figures for age, sex, race, education, number of adults, number of voice/telephone lines in the household, region and size of place were weighted where necessary to align them with their actual proportions in the population.
All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words "margin of error" as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.
These statements conform to the principles of disclosure of the National Council on Public Polls.
J31426
Q705, 710, 715
About Harris Interactive
Harris Interactive is the 13th largest and fastest-growing market research firm in the world. The company provides innovative research, insights and strategic advice to help its clients make more confident decisions which lead to measurable and enduring improvements in performance. Harris Interactive is widely known for The Harris Poll, one of the longest running, independent opinion polls and for pioneering online market research methods. The company has built what it believes to be the world's largest panel of survey respondents, the Harris Poll Online. Harris Interactive serves clients worldwide through its United States, Europe and Asia offices, its wholly-owned subsidiaries Novatris in France and MediaTransfer AG in Germany, and through a global network of independent market research firms. More information about Harris Interactive may be obtained at www.harrisinteractive.com.To become a member of the Harris Poll Online and be invited to participate in online surveys, register at www.harrispollonline.com.
