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wapiti11
Guest
Have you ever wondered what percentage of a retail price, on a new bow, is for the manufacture's marketing costs? especially on Hoyt's and Mathews..
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canhunter
Guest
Probably no more then others spend. Still can't argue the quality of those two nor do the record books both target and hunting.
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Legolas
Guest
I don't know how much of the cost of a given bow goes for marketing, but I know how much marketing costs and it's staggering. The reason it's so expensive is because it works, which is funny if you think about it. Hunters are some of the most opinionated folks you'll ever meet, yet here we are paying big money to marketing firms in order for a bunch of suits to tell us what to think. And when they do, we often hold onto those nuggets of belief with religious conviction.
It really gets interesting when a defect appears in a particular bow. If something goes wrong with a less promoted bow, we condemn the manufacturer without mercy. But if a defect appears with a big name bow, we'll rationalize and even blame ourselves for whatever happened.
It really gets interesting when a defect appears in a particular bow. If something goes wrong with a less promoted bow, we condemn the manufacturer without mercy. But if a defect appears with a big name bow, we'll rationalize and even blame ourselves for whatever happened.
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canhunter
Guest
Legolas - Maybe they rationalize where you come from. I have only experienced people saying it the way it is regardless of the name. A POS is a POS no matter what.
Marketing works for sure. Look at the recent political races it is about money period and who spends the most getting their name out. Same thing applies to any product.
What matters is if the manufacturer corrects or eliminates the problem. Take the Mathews Outback. Not a great bow at all compared to their others and it was gone in no time.
Marketing works for sure. Look at the recent political races it is about money period and who spends the most getting their name out. Same thing applies to any product.
What matters is if the manufacturer corrects or eliminates the problem. Take the Mathews Outback. Not a great bow at all compared to their others and it was gone in no time.
The marketing of the product is essential to the sales. I can tell you that it takes a hell of a lot of bows to pay for just one Mathews 3 full page ad, than you'd believe. Most advertising fees are based on the paid susbscriptions to the magazines and the bigger the magazine the higher the cost. Mathews by far has led the marketing machine and the others had to follow to keep market share. Marketing is a testament to just how much the public can be swayed to buy a product. That's one of the reasons his bows cost more in relation to other companies. Mathews has demonstrated it again and again by getting guys to sell their last years model to buy the new mousetrap when there really were only minor or cosmetic changes to the product. I'd put money on the table that if he were to run an ad with his prostaff backing him and a study by the wildlife institute that HOT PINK bows actually increase a guys chances of harvesting a deer that Mathews owners would jump on the bandwagon! A guy can almost afford a new bow every year but I think that he is fast approaching the end of that practice in many households. People like to think they have the best and marketing when deployed properly actually succeeds in helping to foster that illusion. It helps that he has a decent product to help promote the ideal as well.
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canhunter
Guest
No company selling 95% of the products made will stay in business for very long if they don't offer something new. Many people just have to have the newest regardless if there is a benefit. I do buy new products, but there has to be a very noticeable increase in benefit. But then I still wear Levi's in the same model for the last 30 yrs.
Anaconda
Very Active Member
- Messages
- 1,447
I would take a guess and say between $150 and $200 of the price of a new Drenelin or Vectrix goes to pay for advertising and sponsered "big name" shooters.
How well does it work ?
A few years ago, when I got back in to archery after twnety years awany, I purchased a new Hoyt because after shooting all the top name bows the Hoyt suited me best. A hunting partner who dosn't shoot bows and knows nothing about them just couldn't belive I didn't buy a "Solo Cam Mathews" According to him, anything else was just junk. This guy had never touched a bow in his life, but, because of advertisments he had seen, he had that strong of an opinion.
How well does it work ?
A few years ago, when I got back in to archery after twnety years awany, I purchased a new Hoyt because after shooting all the top name bows the Hoyt suited me best. A hunting partner who dosn't shoot bows and knows nothing about them just couldn't belive I didn't buy a "Solo Cam Mathews" According to him, anything else was just junk. This guy had never touched a bow in his life, but, because of advertisments he had seen, he had that strong of an opinion.
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wapiti11
Guest
I was told around 20% of the retail cost is for marketing costs.
I think that the top bow manufactures have established there places and names that they could trim back there marketing a little and still profit as much. Before you know it we will be seeing $1,000 bows on a normal basis w/ 35% for marketing costs.
The best marketing of all is by "word of mouth" and hunters/archers do sure talk alot..
How fun is it to read a hunting magazine and see 2/3 page ads. for a new hot bow. I purchase a hunting mag. to read stories about those lucky hunters who traveled north, etc. not to see these ads. Most new bows are a "spin-off" of some other product anyway.
I think that the top bow manufactures have established there places and names that they could trim back there marketing a little and still profit as much. Before you know it we will be seeing $1,000 bows on a normal basis w/ 35% for marketing costs.
The best marketing of all is by "word of mouth" and hunters/archers do sure talk alot..
How fun is it to read a hunting magazine and see 2/3 page ads. for a new hot bow. I purchase a hunting mag. to read stories about those lucky hunters who traveled north, etc. not to see these ads. Most new bows are a "spin-off" of some other product anyway.
