Maybe we should clarify what optics you are looking at buying. Spotting scope or Binos. If it is a spotting scope, I still say there is no need to buy a swaro, lecia, etc. There may be an exception if you primarily hunt by glassing but not for the average hunter. A top end spotting scope is only to impress people.
Binos are another story, I would definitely go with the best that you can afford. Swaro, lecia, zeiss can't go wrong, but high end bruntons, steiners, and kowas are close (in fact I prefer my steiner peregrine HDs to my friend's set of swarovskis). I wouldn't drop down to the leupold, vortex, etc. level for binoculars, you lose too much even though they are cheaper.