It's a great cartridge, just a slight step down from the 7mm Rem. Mag. Just be sure you've got at least a 26 inch barrel, otherwise you might as well be shooting a 270. Also as others have said, you really need to handload for the 264 also, as there aren't many factory loads available, and what there is, is expensive. Really you'd probably be better off with the 7 Mag. just because of the availability of factory ammo, unless you just like having something different than everybody else, which isn't a bad thing either. Let us know what you decide.